Steve Madden Rebrand
Rooted in the heart of New York City, this Steve Madden rebrand pays homage to the company’s origins with a bold and contemporary aesthetic. The redesigned shoebox features an intricate map of New York City, symbolizing the brand’s deep connection to its roots. Beyond packaging, the rebrand extends into the urban landscape with environmental posters, and curated streetwear line complements the footwear, blending fashion-forward design with the grit and authenticity of NYC street culture.
